Did you know that in Spain the average is 14 cm? Yes, that’s what we’re talking about. And yes, we rounded up—because let’s be honest, it’s hard enough to lift certain things without taking away extra millimeters.
And even though the stats put us in a good place, many people still obsess over it. “Is it enough?” “What if I disappoint?” Spoiler: most people have no idea what it measures or what really matters.
Meanwhile, do you know who’s way more relaxed?
80% of women are satisfied with what’s there. Compared to a poor 55% of men who overthink it way too much.
So at MEX we thought:
What if we flip this whole thing around? What if instead of being ashamed of being “small,” we turn it into a badge of pride?
And that’s how miniMEX was born: our 14 cm version that has it ALL.
Small, pink, playful… and very, very dangerous.
A teaser that leaves you wanting more
We launched the campaign during Pride month, with graphics that didn’t carry our name but did carry phrases that got people talking:
- “With 14 cm I’ll make your night”
- “Small, pink, and playful”
- “Small ones fit everywhere”
And of course, the QR code front and center. Because if we learned anything, it’s that when it comes to size, people get curious.
And then? The show
Once we had your attention (and a few compromising WhatsApps), we dropped the bomb:
miniMEX was here to stay.
With videos that made it clear that sometimes, the smaller the better.
Because our 14 cm bottle:
- ✔ Fits in your bag without asking
- ✔ Sneaks into festivals without waiting in line
- ✔ Easy to share
- ✔ And even more fun to enjoy
And the best part: you can drink it all by yourself without feeling guilty. Well… maybe a little the next day, but that’s another story.
